Posted on June 18, 2019
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Bots are not there to humanize your brand, but they can make some good brand reps!

According to Artificial Intelligence (AI) company, Expert System, chat bots simply simulate a conversation or chat with a user in natural language through messaging applications, websites, mobile apps or through the telephone. Normal chatbots interact with humans in a...

Customer Care, Customer Relationship Management, Digital Media, E-Commerce, Future of Business, Kenyan Businesses, Local Content, Media, Mobile Internet, Reputation Management, Social Business, Social Media and Politics, Social Media in Kenya, Social Media Marketing, Social Media Measurement, Social Media Monitoring, Social Media Policy, Social Media Strategies, Social Media Training, Social Networking, Socialight Media Kenya, Tech Events in Kenya

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Posted on August 21, 2018
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Building Thought-Leadership in the Asset Management Industry

Historically, institutional investors kept their investing strategies and their activities very discreet. Today, however, some are aggressively employing social media tools to discuss their strategies, deals in the pipeline, and even their political views and sporting accomplishments. Currently, the...

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Social Business, Social Media Marketing, Social Media Policy, Social Media Strategies

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