According to Artificial Intelligence (AI) company, Expert System, chat bots simply simulate a conversation or chat with a user in natural language through messaging applications, websites, mobile apps or through the telephone. Normal chatbots interact with humans in a...
“We can no longer be a little bit digital” – Circa 2017. Previously, the main use of digital channels for retailers globally was customer support in managing post-transactional service. Digital channels provide a key avenue for educating customers about...
Download the presentation on “Trends Impacting Digital Marketing Strategies in Africa” by our Brian Mung’ei at Meltwater Business Launch event that took place on the 21st of Sept, 2018 in Nairobi. Trends Impacting Digital Marketing Strategies – Brian Mung’ei...
Historically, institutional investors kept their investing strategies and their activities very discreet. Today, however, some are aggressively employing social media tools to discuss their strategies, deals in the pipeline, and even their political views and sporting accomplishments. Currently, the...
Last Sunday, we had the 6th Tandaa Event by Kenya ICT Board, sponsored by Google, taking place at Sarova Stanley. I got there late to find our new South African partner Japie from Interactive Concepts had already talked. From...