According to Artificial Intelligence (AI) company, Expert System, chat bots simply simulate a conversation or chat with a user in natural language through messaging applications, websites, mobile apps or through the telephone. Normal chatbots interact with humans in a...
“We can no longer be a little bit digital” – Circa 2017. Previously, the main use of digital channels for retailers globally was customer support in managing post-transactional service. Digital channels provide a key avenue for educating customers about...
Download the presentation on “Trends Impacting Digital Marketing Strategies in Africa” by our Brian Mung’ei at Meltwater Business Launch event that took place on the 21st of Sept, 2018 in Nairobi. Trends Impacting Digital Marketing Strategies – Brian Mung’ei...
Historically, institutional investors kept their investing strategies and their activities very discreet. Today, however, some are aggressively employing social media tools to discuss their strategies, deals in the pipeline, and even their political views and sporting accomplishments. Currently, the...
Image via Flickr It is now clear that Social Media will, in this coming 2012 elections, pay a more crucial role than before with regard to shaping public opinion and winning support of the masses. A couple...
I was in Gaborone, Botswana last week at the invitation of the African Human Rights Consortium to train Human Rights activists from across Africa on how to use social media tools to inform their work. And as in any...
Last Sunday, we had the 6th Tandaa Event by Kenya ICT Board, sponsored by Google, taking place at Sarova Stanley. I got there late to find our new South African partner Japie from Interactive Concepts had already talked. From...
A lot of Kenyan companies are now experimenting with social media. Many of these businesses have come to understand the potential value of social media and have gone ahead to act on it. From creation of Facebook Fanpages, a...
I got to see what’s up before it gets me down is a line in a song by Common in his Finding Forever album. When you look at most of the online crises that got the better of the...