Managed Equipment Service (MES) programme communication campaign
Conceptualization and management of the communication strategy and execution approach to communicating the successes of the Managed Equipment Service (MES) Programme , that is being implemented by GE together with the Government of Kenya.
This campaign was executed in conjunction with the President’s Delivery Unit (PDU) and saw the messaging run on digital and traditional media alike.
Services provided:
- Digital communication strategy
- Content planning and development
- Creative content production