Equity Bank’s #BegaKwaBega brand campaign
The aim of the #BegaKwaBega campaign was creating public awareness on Equity Bank’s intervention in mitigating the efforts of Covid-19 on their customers.
We were tasked with encouraging the public to share their own stories of resilience in keeping their businesses going despite the pandemic, driving the uptake of Equity’s digital products and solutions that can support businesses and customers in staying safe during the current crisis.
Services provided:
- Digital communication strategy
- Media campaign
- Digital media monitoring
- Content planning & development